Experience You Can Build On.
Running a successful construction business requires more than hard work. It requires the right strategy, the right people, and the right systems. Whether you’re launching a new operation, expanding an existing business, or looking to improve productivity and profitability, Concrete Equipment Innovation offers practical consulting services backed by decades of real-world experience.
We’ve been where you are.
Ready Mix Industry Expertise
President & CEO Dave DeFeo has spent a lifetime in the ready mixed concrete industry. He has worked nearly every position in the business — from batch man and mixer truck driver to materials procurement, plant management, regional management, executive leadership, and business ownership. His experience extends far beyond producing concrete. In the sphere of equipment manufacturing, Dave spearheaded the development of a revolutionary concrete batch plant featuring Precision Inline Aggregate Blending: The Fusion™ ready-mix batch plant. This plant delivered exceptional production rates, outstanding consistency, and superior concrete quality.
Today, he brings that same practical knowledge to producers looking to improve operations, increase efficiency, strengthen their teams, and position their businesses for long-term success.
Strategic Leadership
Great companies aren’t built by accident.
They are built through strong leadership, clear vision, and disciplined execution.
Whether your business is facing operational challenges, planning for growth, restructuring management, or developing a long-term strategy, we provide practical guidance rooted in firsthand experience — not theory. From organizational development and team building to operational planning and strategic decision-making, we help construction businesses build a stronger foundation for the future.
Marketing That Builds Business
A great company deserves great marketing.
Marketing Director Michael S. Maddox brings decades of experience developing marketing strategies for equipment manufacturers, construction companies, and industrial brands recognized around the world. His work has appeared in trade publications circulated all over the world. He has produced technical literature, product catalogs, websites, digital advertising campaigns, and displays for some of the largest construction industry trade shows in the United States. Together with Dave DeFeo, he was responsible for the product launch and marketing of the Fusion™ ready-mix batch plant. Both men are firm believers in Precision Inline Aggregate Blending for concrete.
Whether you need to strengthen your brand, improve your website, generate qualified leads, develop professional sales literature, or create a more effective digital marketing strategy, we help position your company to stand apart from the competition.
Practical Solutions. Proven Experience.
Our consulting services are built on one simple principle: practical advice from people who have actually done the work.
We don’t offer generic business theories or one-size-fits-all solutions. We provide experienced guidance based on decades of leadership in ready mixed concrete production, equipment manufacturing, construction operations, and industrial marketing.
Whether you’re building a new ready mix operation, improving an existing plant, developing your leadership team, or growing your company’s market presence, Concrete Equipment Innovation is ready to help you move your business forward.
Let’s Build Something Better.
Success doesn’t happen by chance. It happens through better planning, better leadership, and better execution.
If you’re ready to improve your operation, strengthen your organization, or accelerate your company’s growth, we’d welcome the opportunity to help.